Inspired by the spirit of solidarity and compassion, Qatar Red Crescent Society (QRCS) has launched an innovative campaign titled “Promote Benevolence”, which is aimed at spreading a culture of humanitarian action and engaging individuals in communicating the humanitarian message with its implications. Mohamed Rashid Al-Marri, Director of Communication and Public Relations at QRCS, said the initiative had three underlying premises: (1) humanitarian and charitable work needs, in addition to financial and in-kind support, an effort to promote and reinforce it; (2) active community contribution can greatly support social, relief, and development causes; and (3) the principle partnership is crucial. “QRCS believes in the value of partnership for the success of charitable work,” said Mr. Al-Marri. “No single humanitarian organization can undertake relief and development responsibilities without joining forces with other international organizations, companies, government bodies, and NGOs, employing the principle of social responsibility to mobilize resources at individual and institutional levels”. He added, “Just as QRCS seeks partnership agreements and MoUs with the many organizations it works with, it pays attention to communicating with society members, to speak for charity in a simple and easy-to-use manner”. In a widely received video on social media, Mr. Al-Marri told the public, “By contributing to the Promote Benevolence initiative, you will have your own share of reward from Allah. Prophet Mohamed said, ‘Whoever leads to good, then for him is the same reward as the one who does it’. Join us by sending a WhatsApp message containing your name to 30032040. This way, you will be promoting benevolence on your social media accounts. Also, post and share the hashtag #PromoteBenevolence to gain the same divine reward as everyone who takes part in this initiative”.